The work you do while you procrastinate is probably the work you should be doing for the rest of your life. — Jessica Hische
Mind Map: The objective of this project is to create a single magazine cover from something that we’re interested in. I’d like to do something fictional, something that wouldn’t be obvious that I’m interested in like design or photography. Something like… Serial Killers!
1. Who is the target audience? The target audience for this magazine is obviously fictional serial killers.
2. What is the name of your magazine? Why? Connotations? The title of the magazine will be Slice. I thought this was a clever and catchy way to get across what the magazine is about and who it’s directed to.
3. What will your masthead look like? Do you have any ideas for fonts? I plan on the masthead being more of a part of the image rather then a separate block of color or something like that. I’m still trying to think of a tag line to put underneath the title. I put examples of some fonts on my mood board.
4. What images will be on the cover and why? I would like to put an image of Dexter that I find to scan, and then a background of an image that I take with a digital camera, and i will illustrate over the top of the image. I like the idea of the dripping colors that I put on my mood board but I don’t know if I’d be able to achieve that look.
5. What will be your sell lines to entice your target audience? Like I said, I haven’t come up with a tag line yet, but I plan on putting featured articles on the cover about hiding things from your family/advice columns, how to remove blood stains, etc.
Sketches: I am combining ideas from both of them for the final magazine. The title is going to be Slice. I’ve tried finding other ones but I think it works well with the context. The layout of the cover is going to be white, very clean looking to play off of the content. I am going to take the main image for the first one of Dexter and play with creating shadows of halftones and blood drops and all kinds of stuff. I haven’t experimented much in Photoshop so that will be my chance. The feature of the article will be “Man/Husband of the Year” (subtext) “He’s Got A Way With Murder”. I may not even add another story to the cover because I think this is going to be busy enough. This is going to be a monthly magazine so I need to fit the date in somewhere, probably more towards the bottom.
Masthead: These are some of the typefaces I tried out for the masthead. It’s going to be just the title and sell line (which I haven’t thought of yet). I’m leaning towards the spatter in black and white rather then red because the rest of the layout will have so much red in it and that almost gives it away too much. I’m playing with using vastly different fonts, some sans-serif, serif, thin, thick, etc. I probably won’t decide on one until I put the whole magazine together and see which looks best, but as of now I’m partial to the one in the bottom left corner.
This is the photo I’m going to use for the main image. I think it reads well as a “Man of the Year” photograph and also it doesn’t come across as a scary movie type of magazine which is what I’m trying to stay away from. I’m more so trying to mimic a GQ or Men’s Health type of magazine.
I started working with the halftone pattern in photoshop to get the look that I want. I haven’t been totally successful yet but here is an idea of what I’m going for.
I started to realize that the elements of my cover design were not working together. So I turned to an already existing magazine for inspiration. GQ has the style and concept I was looking for – a man of the year type cover, very clean with a few feature stories. I implemented elements from the magazine and I found the typeface that’s used for the article titles (Foundry Gridnik). Here are the elements that I put together in Illustrator:
Here is the direction that my cover is going in:
I still need to add a background image that I’ve taken. I’m going to try to find something very subtle. I also have an image that I took for my previous idea of red food coloring dripping so that it looks like blood, so I might try to implement that somehow if the background texture is too much.
Final Cover: I made the “blood” in the background by mixing together corn syrup, maple syrup, and red food coloring and then dripping it various ways and taking photographs. Like I previously stated, I scanned the image of Dexter and added the halftone in Photoshop. I created the text boxes and shapes in Illustrator and then added the type in InDesign. I am happy with the end product, a lot of people have been able to tell that it’s mimicking GQ magazine which was my inspiration. I feel like it’s relevant to the topic I chose but I didn’t go in the horror film/gore direction, I stuck with a more classy, sophisticated look.